I love physical books. I love turning pages. I love the feel. I love dog ears and bookmarks and cracking spines and the smell of paper.
But you know what I like more?
And kindles help you read more.
The data is there in aggregate. So much friction is removed by having all that you read on one device. Discovering new books. Getting that book in your hands immediately when finished the last one (think about what Netflix does for tv consumption by starting new shows before the credits roll out on the last one — a kindle can do that but in a good way for your reading).
If the goa is to read more, learn more, explore more, discover more, the kindle (and kindle app on your phone) is incomparable.